Step 1 : Choose your product

RouteMagic

RouteMagic is a one-stop solution for automating business operations in Logistics and Transportation offering powerful features like Route Planning, ePOD, Inventory Management, Invoicing and Reporting.

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Elevator pitch

Are you struggling with Distribution management or end-to-end sales and can't Manage & monitor all delivery processes with complete control & visibility then here is

RouteMagic is an end-to-end logistics and transport management platform. It offers Order Management, Inventory Management, Route Planning, Invoicing and ePOD. No matter how small or big your business is, through simple user configurations, Routemagic can be tailored to your needs and help you significantly increase margins. RouteMagic will speed up your order to cash cycle. Cloud-based order management, route planning & optimization, driver tracking and Proof of delivery solutions for delivery businesses, ranging through a variety of industries, sectors & business models.

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PMF (Product Market Fit)

1. RouteMagic addresses significant pain points in various industries, including food and beverage, automotive distribution, pharmaceuticals, and logistics. The market need for efficient last-mile sales and distribution, real-time tracking, paperless operations, and inventory management is evident in these industries.
2. The consistent feedback from customers who have successfully implemented RouteMagic, especially in solving their distribution and operational challenges. RouteMagic provides solution to each use case : Pre-order delivery, Van sales, Field Sales(Catalog sale).This positive reception is a strong indicator of PMF.
3. RouteMagic's unique features, such as advanced route planning, ePOD, and compliance tracking, give it a competitive edge in the market. This differentiation helps it stand out in a crowded marketplace.
4. With 100+ settings in the app to customize it according to Individual business preference, RouteMagic is Highly customizable.
5. The product's expansion to serve new industries, like Retailers and Field Services, shows that it is versatile and scalable, further reinforcing its PMF.

Product Breakdown

Mission Statement

Empowering SMEs to get complete control of their sales and distribution business with the “Magic of Technology’ to stay relevant and competitive.

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ICP's and JTBD

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Step 2 : Understand the problem

If it's a business program :

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Acquisition: Are you looking to onboard more customers?

Yes, the goal is to leverage partnerships to expand RouteMagic’s customer base. Channel partnerships can help tap into new markets by reaching out to customers through established partners. Integration partnerships can enhance value proposition.

We have focus on identifying partners whose customer base aligns with RouteMagic’s target audience. Create a compelling value proposition for why these partners should introduce RouteMagic to their customers, such as mutual growth opportunities, revenue sharing, or enhanced service offerings.

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Monetization: Are you looking to drive revenue from the partnership?

Yes, channel and integration partnerships can open up new revenue streams, either through direct sales, upselling, or cross-selling opportunities.

Defining clear monetization strategies for each partnership. This could include revenue-sharing models, joint product offerings, or bundled services that provide additional value at a premium price. It’s crucial to ensure that both RouteMagic and the partner see a clear financial benefit from the collaboration.

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Step 3 : Litmus Test

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Step 4 : Identify the right type of partnership

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In case of Partnership always listen to your customer, listen to your partners and lastly you are not reaching out to the brand, you are reaching out to the person behind that brand.

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• If you want to improve your product discovery then Channel Partnership
• If you want your customer to become power user Channel partnership + Integration/Product partnership
• If you want to enter new market then Channel Partnership

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Framework for Channel Partnership

Competitive Intel

Onfleet

Onfleet offers a comprehensive partner program, including co-selling, reselling, and referral options. They also provide dedicated partnership resources, a partner portal, and opportunities for bundled solutions to drive revenue. Onfleet collaborates with a variety of companies, including Zapiet, Flybuy, Zuppler, Blaze, and Nash, Aeropay, Delivery solutions ltd and many other. These partners help extend Onfleet’s capabilities in last-mile delivery through various integrations and co-selling opportunities.

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Podfather

Podfather does not prominently list specific channel partners, but they emphasize a partner network designed to support their logistics and route optimization solutions. Partners : Webfleet, tecman, G-force Communication ltd, Wharncliffe, Sci-net, Operational Accounting Systems.

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Route4Me

While specific channel partnerships aren't highlighted as much, Route4Me's platform is highly integrable, offering connections with various software systems like QuickBooks, Xero, and G Suite.

SmartRoutes

SmartRoutes integrates with various eCommerce platforms and supports the automatic creation and management of routes, providing a seamless experience for businesses. Webhooks, Shopify, WooCommerce and Zapier.

Channel Partners to target

Partners are Industry Focus, Value-Added Resellers (VARs), Distributors

Geographical Reach : UK, Europe and Ireland.

Capabilities : Customer Base, Technical Expertise, Sales Force

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Resellers/Agencies : For Broad Reach and Scale

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Resellers/Agencies : For Targeted SME Focus and Personalized Service

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Complementary Partners

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Step 5 : Reaching out to partners

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Identify POC

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Craft the outreach message

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Subject : QBS Software & RouteMagic | Partnership

From : Paul from RouteMagic

Date : 26/08/2024 11:11 am

To : team@qbssoftware.com

Hi Guys,
I'm Paul from the product team at RouteMagic. We're a leading cloud-based software solution designed to optimize last-mile sales and distribution operations. Our software has helped clients reduce delivery times by up to 25% and cut operational costs by 15% through optimized route planning and improved inventory management.
QBS Software’s strong track record in delivering high-quality software solutions, I believe there’s significant potential for synergy between our companies. I’d love to explore how a partnership could be mutually beneficial and drive growth for both RouteMagic and QBS Software.

Can you put me in touch with someone concerned with partnerships.

Thanks,

Paul O'Connor
RouteMagic | Linkedin

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Craft the follow up message

Hi Ash,

I'm Paul from RouteMagic. I’m following up on a potential partnership with RouteMagic. Our solutions have consistently delivered results, including a 25% reduction in delivery times and a 15% cost savings for our clients.
a potential partnership with RouteMagic.

QBS Software is recently focused on advanced software solutions to optimize operations. I believe RouteMagic could be a great fit to support your objectives and enhance your offerings.

Would you be open to a brief call to explore this further?

Looking forward to your response.

Paul O'Connor
RouteMagic | Linkedin

Prepare for your first meeting

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Research About Their Goals

The partnership with QBS Software could potentially be both a reseller and an integration partner. QBS Software specializes in distributing software solutions and often partners with vendors to resell their products. As a reseller partner, QBS Software would focus on selling RouteMagic to its customer base, leveraging its extensive network and expertise in software distribution.

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QBS Software's Goals:

• QBS Software aims to offer a diverse range of software solutions to their customers, ensuring they have access to the latest and most effective tools in the market. Their goal is to continuously expand their product portfolio with high-quality and in-demand software solutions.

QBS is investing in advanced AI tools and cloud management solutions. They are positioned as thought leaders in digital transformation, with a focus on integrating cutting-edge technologies into their offerings

Competitive Research to Figure Out How This Partnership Gives Them a Competitive Edge

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Industry Standing: QBS Software is a top distributor in the technology sector, competing with major players such as Tech Data and Ingram Micro. Their specialization in value-added services and managed solutions gives them an edge in addressing complex customer needs.

​Expansion of Offerings: Integrating RouteMagic will a more comprehensive suite of tools for industries requiring efficient last-mile operations, enhancing their ability to attract and retain clients in sectors like food and beverage, pharmaceuticals, and logistics.

​Comprehensive Solutions: RouteMagic’s platform, with features like Inventory Management, Invoicing, Franchisee Management and electronic proof of delivery, could complement QBS’s existing solutions, offering a more integrated approach to managing logistics and field operations.

Market Opportunity: According to recent market analysis, the global last-mile delivery market is expected to grow at a CAGR of 10.6% from 2024 to 2030. This growth indicates a significant opportunity for QBS to tap into this expanding segment through a partnership with RouteMagic.

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Create the Value Proposition for the Partnership

• New revenue streams by offering a product that addresses specific pain points in key industries.
• RouteMagic adds significant value to QBS Software's portfolio, providing them with a robust tool that can be marketed to various industries, thus broadening their market appeal.
• Research indicates a growing demand for integrated logistics solutions among retail and logistics companies. For instance, the retail logistics market is projected to reach $435 billion by 2025, driven by the need for more efficient and scalable solutions.
• QBS Software will receive comprehensive training and support from RouteMagic, ensuring their sales team is well-equipped to market and support the product effectively, thus maximizing their chances of success.
• RouteMagic addresses common issues such as inefficient route planning and lack of real-time tracking, which are critical for industries like retail and logistics
• Clients in sectors such as food distribution and retail could benefit from RouteMagic’s advanced features, which align with their needs for precise inventory management and optimized delivery routes.

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Close the Call with Direct Deliverables from Both Sides

For RouteMagic:

• Provide comprehensive product training to the QBS Software sales and support teams.
• Supply marketing materials, including case studies, brochures, and demo access to help QBS effectively market RouteMagic.
• Set up a collaborative sales and marketing plan, including joint webinars, events, and content creation.

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For QBS Software

• Identify target customers and sectors that would benefit most from RouteMagic.
• Begin the sales process by introducing RouteMagic to their existing customer base and potential new clients.
• Provide feedback from initial customer interactions to RouteMagic, ensuring continuous improvement and alignment with market needs.

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Joint Deliverables:

• Establish regular check-ins to review partnership progress, share insights, and adjust strategies as needed.
• Agree on joint KPIs and success metrics to track the effectiveness of the partnership.
• Plan a launch campaign, including a timeline, to introduce RouteMagic to QBS Software’s customers.

OnBoard Channel Partners

Educate

Why RouteMagic and Features :

https://drive.google.com/drive/folders/1_MoMt4q7SdhFGgzNo7-suNS4gYzmAkp9?usp=drive_link

Resource Hub

Need to prepare the following resources :
[Onboarding Guide, 1- pagers for key features, Case studies, Training Webinars, Branding kit, Copy examples Creative Inventory, Banners, Certification program for RouteMagic]

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Pitchdeck for your partners

RouteMagic is a one-stop solution for automating business operations in Logistics and Transportation offering powerful features like Route Planning, ePOD, Inventory Management, Invoicing and Reporting.

RouteMagic is an end-to-end logistics and transport management platform. It offers Order Management, Inventory Management, Route Planning, Invoicing and ePOD. No matter how small or big your business is, through simple user configurations, Routemagic can be tailored to your needs and help you significantly increase margins. RouteMagic will speed up your order to cash cycle. Cloud-based order management, route planning & optimization, driver tracking and Proof of delivery solutions for delivery businesses, ranging through a variety of industries, sectors & business models.

you can enhance your portfolio by partnering with RouteMagic, a premier cloud-based solution for last-mile delivery and sales management. Whether your clients are SMEs or large enterprises, RouteMagic provides scalable solutions that help them comply with industry standards, manage inventory effectively, and expand their business capabilities.

RouteMagic stands out as the ideal choice for small to medium-sized businesses seeking efficient, scalable, and cost-effective delivery management solutions.Unlike other platforms, we focus on simplicity and customization, ensuring that our software adapts to your specific business needs without overwhelming your operations.

Join RouteMagic's partnership program designed to grow with you. Benefit from escalating incentives as you advance, plus non-revenue advantages like increased market visibility and access to premier technology.

(pitch should be reduced later)

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Activate and GTM

Partnership Program (1 pager doc)

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Tiered Partnership Program​

Bronze Partner

The entry-level tier for new or smaller partners. This level provides basic incentives and initial support to help partners get started.

Incentives:

• Commission: 10% on Monthly Recurring Revenue (MRR) per user.
• Training Access: Basic training resources and onboarding support.
• Co-Marketing Activities:
• 1. Access to RouteMagic branding materials and co-branded marketing templates.
  2. Listing as an official partner on RouteMagic’s website.

Requirements:

• 1. Sales Volume: 0-49 users onboarded.
  2. Revenue Contribution: Up to £10,000 in annual MRR.
  3. Customer Retention Rates: N/A at this level.
  4. Training: Basic certification required.

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Silver Partner
Partners who have shown moderate success, achieving specific sales thresholds and starting to build a significant customer base.

Incentives

• Commission: 12% on MRR per user.
• Training Access: Advanced training resources, including webinars and partner-exclusive content.
• Co-Marketing Activities:
• • 1. Joint blog posts highlighting partner success stories.
    2. Inclusion in joint email campaigns targeting specific customer segments.
    3. Opportunity to be featured in RouteMagic’s social media channels.

​Requirements:

1. Sales Volume: 50-99 users onboarded.
2. Revenue Contribution: £10,001 - £50,000 in annual MRR.
3. Customer Retention Rates: Minimum 75% annual retention rate.
4. Training: Completion of Advanced Certification.

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Gold Partner
High-performing partners who consistently deliver significant sales volumes and maintain strong customer relationships, with access to premium incentives and higher levels of support.

Incentives:

• Commission: 15% on MRR per user.
• Training Access: Full access to all training materials, including advanced certifications and direct support from RouteMagic’s product team.
• Co-Marketing Activities:
• • 1. Participation in joint case studies to showcase successful implementations.
    2. Joint webinars or workshops targeted at potential customers.
    3. Priority inclusion in RouteMagic’s lead generation campaigns.
• Requirements:
• 1. Sales Volume: 100-199 users onboarded.
  2. Revenue Contribution: £50,001 - £200,000 in annual MRR.
  3. Customer Retention Rates: Minimum 80% annual retention rate.
  4. Training: Master Certification required.

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Platinum Partner
The elite tier for partners who excel in all aspects of their partnership with RouteMagic, including top-tier sales, customer retention, and overall contribution. Platinum partners receive exclusive benefits and the highest incentives.

Incentives:

• Commission: 18% on MRR per user.
• Training Access: Exclusive training opportunities, including custom programs and one-on-one sessions with RouteMagic’s leadership.
• Co-Marketing Activities:
• • 1. Collaborative development of joint white papers or in-depth case studies.
    2. Co-hosted events or industry conferences.
    3. First priority in all co-marketing activities, including lead generation, product launches, and joint PR efforts.
• Requirements:
• 1. Sales Volume: 200+ users onboarded.
  2. Revenue Contribution: £200,001+ in annual MRR.
  3. Customer Retention Rates: Minimum 85% annual retention rate.
  4. Training: Completion of all certification levels, with ongoing engagement in training programs.

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Gamification

We can set specific customer acquisition targets for partners. Partners who reach or exceed these targets within the given timeframe are rewarded with bonuses, points or exclusive perks.

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